Gambling law and regulation.
Regulatory policy and practice advisory.
Compliance training.

Senet is a multidisciplinary group with senior industry and regulatory experience and deep knowledge and expertise across the gambling sector. Senet brings top tier law firm, significant in-house experience and senior gambling regulation and public sector leadership experience.

Our services are underpinned by a comprehensive appreciation of the legal, public policy, regulatory and compliance environment and the strategic and operational challenges our clients confront.

Senet is deeply immersed within the industry, as opposed to being an external advisor and we are here to inform better regulatory, corporate and commercial outcomes that are paramount to our client’s needs and expectations.

• We are Australian gambling law and regulatory specialists whose Principals have worked at executive level within the industry at a global ASX listed entity, the NSW gambling regulator and a ‘Big Four’ advisory firm. This enables our team to provide advice informed by a deep commercial, legal, regulatory and political understanding, which sets us apart when it comes to advising our clients.
• We have been consistently ranked by Chambers & Partners Global and Chambers & Partners Asia Pacific as leading gambling and gaming experts since we were established in 2017.
• We are deeply immersed in the gambling industry and work across all sectors, both nationally and internationally. Advising leading gambling operators on Australian gambling law, informing better regulation and corporate and commercial outcomes is what we do every day.
• We are trusted advisers to both starts ups and some of the world’s largest and most successful gambling and gaming operators, many of which are publicly listed both in Australia and internationally.
• We are embedded in the industry, regularly speaking at industry conferences and gain invaluable insight from our strong professional network with international gambling regulators, law firms, private equity firms and other investors.

Senet is the oldest known game in the world, with origins dating back to 3000B.C. Senet means ‘passing’ and the aim for each player is to strategically move their pieces around the board, whilst at the same time avoiding hazards. Our firm logo, the semi-circle, is an element of the hieroglyphic spelling of the word ‘Senet’.